Finish Line and Nike Break 'MOTIVATION' Commercials For Shox Cog Running Shoes

Finish Line and Nike Break 'MOTIVATION' Commercials For Shox Cog Running Shoes

INDIANAPOLIS, June 23 /PRNewswire-FirstCall/ -- The Finish Line, Inc. (NASDAQ:FINL), an Indianapolis-based athletic specialty retailer, launched a new television campaign in conjunction with Nike and agency Wieden+Kennedy.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020603/FINISHLINELOGO )

The three 15-second spots called "MOTIVATION" feature the new Nike Shox Cog running shoes -- the newest in the Nike Shox running series. These new ads will air primarily on national cable television including ESPN, ESPN 2, ESPN News, MTV, MTV 2, Comedy Central, Spike, BET, G4, and Adult Swim on Cartoon Network. The Nike Shox Cog ads will also appear online via Yahoo! Music, ESPN Motion, Gamespot, MTV and Maxim.

With the Nike Shox Cog, runners are motivated to train faster and longer. During longer runs, for many runners mind over matter can be the key motivating factor needed to make it to the finish line. That's why "MOTIVATION" depicts three runners on separate treadmills with various scenarios projecting behind them. The background scenarios include a male runner on a treadmill with an ostrich chasing him, a female runner with ghost eyes chasing her and another male runner with aliens coming after him.

"Nike is excited to launch the Nike Shox Cog ad campaign which offers humorous yet extraordinary scenarios that runners can relate to," says Jenna Fallon, Nike Account Brand Manager. "Nike is committed to bringing innovative running products and energy to consumers through our partnership with Finish Line and Wieden+Kennedy."

The "MOTIVATION" spots feature three colors of the Nike Shox Cog, and the 15-second spots will run as bookends when they air on national television beginning 6.24.05.

"Nike Shox technology continues to be a top-selling performance platform in our stores," says Kevin Flynn, Finish Line's Senior Vice President of Marketing. "This is our sixth campaign with Nike to promote Finish Line as the destination for the best selection of Nike Shox running shoes, and we are excited to support the Nike Shox Cog."

About Finish Line

The Finish Line, Inc. is one of the nation's leading athletic specialty retailers offering the best selection of footwear, apparel and accessories for men, women and kids. Finish Line is publicly traded on the NASDAQ National Market under the symbol FINL and currently operates 625 Finish Line stores in 46 states and online. In addition, the Company also operates 38 Man Alive stores in nine states. To learn more about The Finish Line, visit http://www.finishline.com/ and to learn more about Man Alive visit http://www.manalive.com/ .

About Nike, Inc.

NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan (R), which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

Media Contact:
Elise Hasbrook
Corporate Communications Manager
317-899-1022 ext. 6827
ehasbrook@finishline.com

Photo: http://www.newscom.com/cgi-bin/prnh/20020603/FINISHLINELOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: The Finish Line, Inc.

CONTACT: Elise Hasbrook, Corporate Communications Manager of The Finish
Line, Inc., +1-317-899-1022 ext. 6827, ehasbrook@finishline.com

Web site: http://www.finishline.com/

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