Rockapella Selects Paid, Inc. Celebrity Services to Manage Official Fan Club

Rockapella Selects Paid, Inc. Celebrity Services to Manage Official Fan Club

Rockapella to perform with Boston Pops May 13 & 14

WORCESTER, Mass., May 13 /PRNewswire-FirstCall/ -- Paid, Inc.'s (BULLETIN BOARD: PAYD) Celebrity Services division, has signed an exclusive agreement with Rockapella, the kings of contemporary a cappella music, to create and manage all aspects of the group's official fan club, including a new fan club web site, online marketing initiatives, merchandising programs, fan experience events, and fan club tour ticketing. Rockapella, a five-man powerhouse whose sound has become an infectious blend of soul, rock, r&b, and jazz, is largely responsible for the huge interest in vocal music in Japan and the emergence of "contemporary" a cappella music in the U.S.

"As our popularity has grown, our fan base and their requests for information, merchandise and ticketing have multiplied exponentially. We owe our growing success to the fans and are making every effort to develop a fan club that will honor the devotion and loyalty our fans have bestowed on us," said Scott Leonard, Rockapella high tenor, producer and arranger. "We selected Paid Celebrity Services to develop and manage our official fan club due to its proven track record of developing fan club web sites that provide creative, interactive activities and information and merchandise that are targeted to the fan base's specific demographics, backed up by years of experience in merchandise fulfillment. We're delighted with the possibilities that this new relationship with Paid offers our fans."

Coincidentally, Rockapella will be performing in Paid's home area of Boston as the group returns to play its annual engagement with the Boston Pops on May 13 & 14. The Pops and Rockapella kick up their heals in a tribute to the rhythms, rhymes and riffs of more than 20 years of top 40 hits in three fun-filled "Groovin' with Rockapella" performances on May 13 at 8:00 p.m. and May 14 at 2:00 p.m. and 8:00 p.m. Tickets are available though the Boston Symphony Orchestra (BSO) web site http://www.bso.org/, by calling 888-266-1200, 617-266-1200 or through the BSO box office.

Rockapella first came to the attention of most American households with their theme music for "Where in the World is Carmen Sandiego?" which ran for five seasons on PBS. Rockapella tours the U.S. and Japan nearly year round, with 60-100 shows per year in addition to performing for most major television shows, on radio broadcasts nationwide and in numerous commercials for major national brands such as Folgers, Hertz Rent-A-Car, Budweiser and Taco Bell. The group recently contracted with a German-based concert promoter and anticipates expanding to Europe in early 2006. Rockapella has numerous albums to its credit including the latest, "Live in Japan," released in 2004, "Smilin'" (2003), and "Comfort & Joy" (2003). Their extremely popular holiday music has been featured on American Airlines, CBS News, CNN's "Daily Buzz," "The Jane Pauley Show," "The Tonight Show" and numerous radio stations across the country. The band currently is working on a new album which is expected to debut in late 2005 or early 2006.

Rockapella has reinvented the whole a cappella genre with a fresh contemporary sound that grabs the attention of both young and old. The New York Times touts Rockapella as " ... one of the most accomplished contemporary a cappella groups."

The Band Members

As the longest-term veteran of the group, Scott Leonard's soaring vocals and songwriting prowess have played major roles in shaping Rockapella's characteristic sound. In late 1992, Rockapella tried something that almost no singing group had ever considered before: they held auditions for a full-time mouth drummer, or "vocal percussionist" to begin performing, fully amplified, alongside them just like a real drummer. Jeff Thacher joined the group in this role shortly afterward, and soon his amazingly drum-like oral talents appeared throughout their recordings and on "Carmen Sandiego," pioneering a future wave of young mouth drummers who today continue to study his unique talents and style. Kevin Wright's smooth tenor voice and soulful style light up Rockapella's upper range sound and super-bass George Baldi adds a rich soulful bass voice, remarkable solo range and overall top notch musicianship. The impressive talents of newest member John Brown bring an exciting new edge to the trademark Rockapella sound and open the group's next chapter of fantastic music-making.

"It is so exciting for us to be working with such an extremely talented emerging group that is redefining the genre and enjoying such a surge in popularity," said Kristen Kuliga, VP of Paid Celebrity Services. "Since we're starting from scratch with the fan club, it gives us the opportunity to architect all aspects of the program and be tremendously creative with developing the image and activities of the fan club."

The two-year agreement with Rockapella continues to expand Paid's roster of music and entertainment clients which include Aerosmith, The Cars, and Darryl "DMC" McDaniels that Paid Inc. Celebrity Services has signed since strategically expanding its fan club capabilities beyond the professional sports celebrity arena into the exciting realm of music and entertainment.

About Paid, Inc.:

Paid's innovative products and services are utilized in online auction management, ecommerce and web site development and hosting. Using proprietary technology, Paid, Inc. is a respected developer of dynamic, cutting edge celebrity web sites and ecommerce storefronts that attract tens of thousands of visitors daily. Paid's Auction Inc brand auction management and shipping calculation software utilizes Paid's patent-pending process technologies to streamline back-office and shipping processes for online auctions and e- commerce. Paid's Rotman Auction is an eBay Platinum Powerseller that sells thousands of items -- primarily sports, Hollywood and Americana collectibles and memorabilia -- each week on eBay. The company also builds and maintains large database-driven portals across a broad array of industries. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol PAYD. For further information visit http://www.paid.com/.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations and expectations about Rockapella's album, touring schedule and fans. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB with the Securities and Exchange Commission.

EDITORS NOTE: Downloadable digital photos and music are available. Please contact Julie Shepherd of Accentuate PR, (815) 479-1833, Julie@paid.com

CONTACTS
For Paid:
Media Contact: Julie Shepherd of Accentuate PR, (815) 479-1833,
Julie@paid.com
Investors, Jens Dalsgaard of Redwood Consultants, LLC, (415)884-0348,
jnsd@aol.com
For Rockapella:
Erika McCarthy - erika@e-mccarthy.com 617-269-3677 or
Keith Gainsboro - keith@elevatecom.com - 617-536-8695

Source: Paid, Inc.

CONTACT: Media: Julie Shepherd of Accentuate PR, +1-815-479-1833,
Julie@paid.com; Investors: Jens Dalsgaard of Redwood Consultants, LLC,
+1-415-884-0348, jnsd@aol.com, both for Paid, Inc.; or for Rockapella: Erika
McCarthy, erika@e-mccarthy.com, +1-617-269-3677, or Keith Gainsboro,
keith@elevatecom.com, +1-617-536-8695

Web site: http://www.paid.com/

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