Research and Markets : Evolution of Online Radio Advertising 2005

Research and Markets : Evolution of Online Radio Advertising 2005

DUBLIN, Ireland, May 27 /PRNewswire-FirstCall/ -- Research and Markets (http://www.researchandmarkets.com/reports/c18273) has announced the addition of 2005 Outlook: Online Radio Advertising to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

Local radio broadcasters are about to join the ranks of the disrupted as thousands of online-only radio stations get their footing. The audience has grown to about 20 million listeners, half of whom may have come on board in the past year. Initial efforts by AOL, MSN, Yahoo! and others are focusing on music format, but it seems inevitable that they will strike at the heart of local broadcasters by including local traffic and weather.

Contents include the following:-

Executive Summary
Chapter 1 : The Landscape
Chapter 2 : The Audience
Chapter 3 : Broadcaster Initiatives
Conclusions & Recommendations

CHARTS & TABLES
- Ages 18-34 Have Dealt Radio Largest TSL Losses Since 1998
- Average Quarter Hour (AQH) Growth for Top 5 Online Radio Networks
- Cume Growth for Top 5 Online Radio Networks
- More Than 1/3 of Online Listeners Tune in 5 or More Days a Week
- Nearly 1/2 of Online Radio Listeners Have Been Listening <1 Year
- 3/4 of Online Listeners Loyal to 1 or 2 Stations
- One-Third of Online Radio Listeners Tune In from Outside the U.S.
- Vast Majority of Online Listeners Do Something Else While Listening
- Search Engines and Portal Links Are How Most Listeners Find Sites

For more information visit
http://www.researchandmarkets.com/reports/c18273

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH
PRN Photo Desk, photodesk@prnewswire.com
Source: Research and Markets

CONTACT: Laura Wood, Senior Manager, Research and Markets,
press@researchandmarkets.com, Fax: +353-1-4100-980

Web site: http://www.researchandmarkets.com/reports/c18273

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