Multimedia News Release - Nation's Top Sports Product Named on National TV

Multimedia News Release - Nation's Top Sports Product Named on National TV

Southern California Skating Company Grabs Top Honors

ALPHARETTA, Ga., May 16 /PRNewswire/ -- Live on Fox TV's "Fox and Friends" morning show in New York City, the Sporting Goods Manufacturers Association International's (SGMA) Mike May, director of media relations, revealed the winner of the 8th Annual SPORTS EDGE Sports Product of the Year Award - LandRoller. Competing against 150 other new sporting goods products and earning votes from retail industry executives, 2005 Super Show attendees and journalists nationwide, the winning product is a revolutionary patented skate technology that provides superior maneuverability and braking, as well as a smoother ride and all-terrain capabilities.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/sportsedge/21915/

"Many believe that LandRollers will revitalize the skate category just as inlines (inline skates) did 25 years ago," said Brian Conners, President and CEO of Pacific Palisades, California-based LandRoller. "People who have been intimidated by inlines or do not have ready access to smooth sidewalks will see the advantages of LandRollers."

The SPORTS EDGE Sports Product of the Year competition, sponsored by Stratus Insurance Services, provider of product liability for companies that manufacture products in the sporting goods industry, was created in 1998 by Sporting Goods Manufacturers Association (SGMA) International and The Super Show(R), the world's premier global marketing event for the growth of sports and fitness. SPORTS EDGE Magazine partnered with SGMA International and The Super Show to present the annual award.

"This program is a great way to recognize and honor the entrepreneurial spirit in the sports industry," said SGMA International President Tom Cove. "The people who work in product development are key contributors to this industry. Without their innovative thinking, the sports products industry would lack the annual introduction of new products."

"We are proud to celebrate innovation in sports products," said Tina D'Aversa-Williams, publisher of SPORTS EDGE. "The LandRoller encourages fitness for all ages. More products that encourage fitness and physical activity like LandRoller are needed to help curb the rising trend in obesity among kids and adults."

Other finalists included Powerbreathe, a hand-held air capacity trainer by Gaiam, Inc.; Original Golf and Billiards Combo Table, a pool/miniature golf course table by Beasley Creations, Inc.; Innerscan Body Composition Monitor by Tanita Corporation, a scale that measures overall health; and Textile Revolution, a line of patented performance apparel by ProTonic.

SPORTS EDGE Magazine ( www.sportsedgemag.com ), a major sporting goods trade publication, organized this program to recognize emerging companies and products in the sporting goods industry.

SGMA International, owner of The Super Show(R), the Sports Research Partnership and SPORTS EDGE Magazine, is the global business trade association of manufacturers, retailers and marketers in the sports products industry. More information about SGMA International can be found at www.SGMA.com .

Contact Info
Mike May
(561) 840-1165
mmsgma@aol.com

Tina D'Aversa-Williams
(678) 297-3903
publisher@sportingkid.com

Video: http://www.prnewswire.com/mnr/sportsedge/21915
Source: Sporting Kid Publishing

CONTACT: Mike May of Sporting Goods Manufacturers Association
International, +1-561-840-1165, or mmsgma@aol.com ; or Tina D'Aversa-Williams
of Sporting Kid Publishing, +1-678-297-3903, or publisher@sportingkid.com

Web site: http://www.sportsedgemag.com/
http://www.sgma.com/

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