Gibson Guitar Selects Vocus for Third Straight Year

Gibson Guitar Selects Vocus for Third Straight Year

PR Software-As-A-Service Helps Worlds Leading Guitar Maker Manage Public Relations

LANHAM, Md., April 29 /PRNewswire/ -- Vocus, Inc., the global leader in on-demand software for public relations and government relations, announced today that Gibson Guitar has extended its subscription with Vocus to help them plan, execute and measure their public relations programs. Headquartered in Nashville, TN, Gibson Guitar is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos.

"Vocus enables us to manage all aspects of our public relations in comprehensive PR management system," said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "The speed and simplicity of the system allows our PR team to support multiple divisions, brand launches and special events in an efficient and concise way."

"It has enabled us to keep up with Gibson's growth, particularly throughout Europe and Asia, as well as manage and report on the over 500 clips a month we generate," he continued.

Vocus provides the only totally integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.

"In today's 24/7 media world, companies like Gibson Guitar are turning to Vocus for on-demand software that helps them manage the ever increasing flow of digital news and media information," said Rick Rudman, president and CEO of Vocus. "By using Vocus software, the PR team at Gibson Guitar is able to generate and manage the media attention that supports their rapid growth."

About Vocus, Inc.

Vocus is the global leader in on-demand software for public relations and government relations. Vocus' web-based software helps companies meet today's local and global corporate communications challenges, and to build and manage relationships with reporters, analysts, elected officials and other key audiences. Its award-winning software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy- to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has received broad industry recognition and is used around the world by more than 1,000 organizations in five languages. Vocus is a privately held company with headquarters in suburban Washington D.C. and offices in North America, Europe and Asia. For more information please visit http://www.vocus.com/ or call 800.345.5572.

About Gibson Guitar

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson's digital guitar, introduced in 2002, represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Mich., and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, and Wurlitzer. Visit Gibson's website at http://www.gibson.com/.

Source: Vocus, Inc.

CONTACT: Erin Lindsay of Vocus, Inc., +1-301-683-6022, or
elindsay@vocus.com

Web site: http://www.vocus.com/
http://www.gibson.com/

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