Vocus Public Relations Software Makes the Grade at Lehigh University

Vocus Public Relations Software Makes the Grade at Lehigh University

LANHAM, Md., Jan. 25 /PRNewswire/ -- Vocus, Inc., the global leader in on- demand software for public relations and government relations, announced today that Lehigh University selected Vocus public relations software to help manage its public relations and generate more publicity. Consistently ranked as one of the best private universities in the United States, Lehigh serves a student body of 6,500 by combining the power of a leading research university with the personal approach of a smaller college.

Lehigh chose the Enterprise Edition of Vocus software with several optional features including News-On-Demand, Email Campaigns and Analytics. Respectively, these options provide print, broadcast and online media monitoring; interactive email with delivery metrics; and robust publicity analysis and measurement.

"Vocus will replace a variety of products that weren't designed to work together and are therefore inefficient," said Dina Silver, APR, Lehigh University's director of university communications. "We now have one integrated product that helps us manage our media relations, generate publicity, and monitor and analyze our media coverage."

Vocus provides the only totally integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.

"Lehigh University is a great example of an organization with a clear vision of how public relations management software can help improve PR performance," said Rick Rudman, president and CEO, Vocus. "With more than 2,000 customers, Vocus has become the proven market leader by delivering state-of-the-art products and dedicating ourselves to our customers' success."

About Vocus, Inc

Vocus is the global leader in on-demand software for public relations and government relations. Vocus offers Web-based software that helps companies to meet today's local and global communications challenges, and to build and manage relationships with reporters, analysts, elected officials and other key audiences. Our award-winning software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, government relations and PAC reporting. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has received broad industry recognition and is used around the world by more than 1,000 organizations in five languages. Vocus is a privately held company with headquarters in metropolitan Washington and offices in North America, Europe and Asia. For more information please visit http://www.vocus.com/ or call 800.345.5572.

About Lehigh University

With more than 6,500 students, Lehigh University is consistently ranked as one of the best private universities in the United States, combining the power of a leading research university with the personal approach of a smaller college. Its students excel by discovering and building personal strengths in a learning community that promotes interdisciplinary programs connected to real world applications. Located in Pennsylvania's Lehigh Valley, the university is centrally situated between Washington and Boston and is less than 90 miles from both New York City and Philadelphia.


Source: Vocus, Inc.

CONTACT: Erin Lindsay of Vocus, Inc., +1-301-683-6022, or
elindsay@vocus.com

Web site: http://www.vocus.com/


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