Powerful Pharmaceutical Data Services Offering from StayinFront Provides Turnkey Data Services to Pharmaceutical Market

Powerful Pharmaceutical Data Services Offering from StayinFront Provides Turnkey Data Services to Pharmaceutical Market

Strategic Acquisition Enables StayinFront to Address Pharma's Specific Needs for Data Profiling, Including Physician License Validation

FAIRFIELD, N.J., Jan. 24 /PRNewswire/ -- StayinFront, a leading global provider of world class enterprise-wide customer relationship management (CRM) applications, decision support tools and e-business systems, today announced that StayinFront's sister company, Redi-Mail Direct Marketing, has acquired one of only 10 American Medical Association (AMA) database licenses. By contracting with its sister company, Redi-Mail, for AMA physician data, StayinFront will have the ability to provide its technology, domain and subject matter expertise to customers with a wide range of turnkey data services including physician state license number validation and data profile augmentation.

"StayinFront is focused on providing pharmaceutical companies with the means to improve the return on their investment in sales and marketing activities," said Thomas R. Buckley, chief executive officer of StayinFront, Inc. and co-founder of Redi-Direct Marketing. "Added to our Life Sciences CRM systems, the ability to provide data supporting license validation and data cleansing gives our customers a significant competitive advantage. This acquisition is part of an overall corporate strategy to introduce integrated data services within a complete CRM and marketing services offering. StayinFront will continue to develop new and enhanced services for the pharmaceutical industry, providing our customers with best in industry software services and value."

About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes StayinFront Visual Elk, the company's flagship CRM software; StayinFront Panorama, a powerful stand-alone or integrated data analysis and decision support tool; StayinFront Web Works, an eBusiness configuration technology; StayinFront Pocket Elk, a fully featured CRM system for the Microsoft Pocket PC platform-based devices, and Industry Add-ins and Solution Add-ins for specific business management needs.

StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. The company can be contacted via the Web at http://www.stayinfront.com/.

About Redi-Mail Direct Marketing

As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with custom web application development and hosting, database management, lettershop and fulfillment capabilities to deliver true turnkey solutions to direct marketing and fulfillment requirements.

Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state-of-the-art data management and production facilities. The Redi-Mail facilities include an in-house post office and Redi-Mail is an active member of the U.S. Postal Council. For more information please go to http://www.redimail.com/.

About Redi-Direct Marketing, Inc.

Redi-Direct Marketing, Inc. is the preeminent provider of technology-based sales and marketing systems and solutions and is comprised of three fully integrated sales and marketing support companies. StayinFront, Inc. provides customer relationship management (CRM) applications, decision support tools and eBusiness systems and support. Redi-Mail Direct Marketing offers marketing support services including database management, custom web application development and hosting, lettershop and fulfillment capabilities. Fordham, Inc. provides a complete line of premium and sales incentive programs as well as personalized travel, award and sports items.

Redi-Direct offers true turnkey solutions to your sales and marketing support needs. These solutions allow your organization to improve its competitive position and to maximize the return on its sales and marketing investments. For more information please go to http://www.redidirect.com/.

Note to editors: Visual Elk, Panorama, Pocket Elk, Web Works, Active Elk and StayinFront are trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies.


Source: StayinFront, Inc.

CONTACT: StayinFront Contact: Sam Barclay, +1-973-461-4800 or
sbarclay@stayinfront.com, or Agency Contact: Jeanne Achille of The Devon
Group, +1-732-542-2000 Ext. 11 or jeanne@devonpr.com

Web site: http://www.stayinfront.com/
http://www.redidirect.com/
http://www.redimail.com/


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