Mobility Electronics Names New PR Agency of Record

Mobility Electronics Names New PR Agency of Record

Leading Technology Player Looks to Raise Awareness With LAUNCH

SCOTTSDALE, Ariz., Jan. 27 /PRNewswire-FirstCall/ -- Mobility Electronics, Inc. (NASDAQ:MOBE), a leading provider of innovative portable power and computing solutions for the mobile electronic device user, announced that after an exhaustive search, they have selected Tempe-based LAUNCH as their new public relations agency of record, effective January 15, 2005.

"LAUNCH's broad range of expertise in both technology and consumer marketing provides the perfect combination for us as we look toward our future goals," said Charlie Mollo, CEO of Mobility Electronics. "This is an exciting time for Mobility Electronics as we continue to introduce new innovative solutions and as we educate consumers to the itip(TM) technology standard in the consumer electronics' industry. With this new technology, mobile device users will need to purchase only one power adapter that can be used to power nearly every mobile device on the market with just a change of the tip. LAUNCH has the experience we need to move forward with an aggressive, comprehensive public relations and educational campaign that will elevate the company to the next level. We also wanted to work with a local firm. We are glad to welcome them as our strategic partner."

Mobility Electronics' popular line of iGo(TM) consumer electronics power products have provided solutions for a vast number of consumers looking for alternatives to standard AC (wall unit) power/recharging. As the Company continues to build the iGo product line, it is also looking to elevate its visibility in both the technology and consumer markets leading to new partners and increased sales. Mobility currently markets a wide range of products, including the iGo line of power solutions, as well as accessories for notebooks, mobile phones, handhelds/PDAs and other mobile devices. The Company's MAGMA product line enables PCI expansion solutions for servers, desktop and mobile computing users.

LAUNCH was founded in early 2004 by Stephanie Houser, Adam Bruss and Ned Pierce. Other significant publicly held national clients include five-billion-dollar global manufacturer SPX Corporation and eight-billion-dollar diversified industrial manufacturer Eaton Corporation. LAUNCH is an entrepreneur's toolbox, an award-winning firm designed to launch new companies, products, and services to the market.

ABOUT MOBILITY ELECTRONICS, INC.

Mobility Electronics, Inc., based in Scottsdale, Arizona, is a rapidly growing developer and marketer of a broad range of innovative solutions for the mobile electronic device market (e.g., mobile phones, portable computers, smartphones, PDAs, digital cameras, etc.) The company's innovative solutions include power adapters, hardware products for handheld devices, expansion and docking products for servers, desktop and portable computers, and other accessories for the mobile electronic device market. Mobility Electronics has developed itip technology that allows users to power their mobile electronic devices with just the change of a tip. Mobility Electronics' forward-thinking innovation has positioned the itip technology as the industry standard.

Mobility Electronics' brands include both the iGo and MAGMA product lines.

iGo's flagship products include the industry's first combination AC/DC power adapter, Juice(TM), as well as first-to-market handheld accessory products such as Pitch(TM). The company's MAGMA line of patented expansion products enables the industry's only PCI expansion solutions for servers, desktop and mobile computing users.

Mobility Electronics products are available to mobile electronic device users directly via the company's online store (www.igo.com) as well as through the company's global distribution base of leading resellers, retailers and OEM partners. For additional information on Mobility Electronics' products and services, call 480-596-0061, or visit the Mobility Electronics Web site at www.mobilityelectronics.com.

Mobility Electronics, Inc. is a registered trademark, and iGo, Juice, Pitch MAGMA and ... improving your mobile experience, are trademarks of Mobility Electronics, Inc. All other trademarks or registered trademarks are the property of their respective owners.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the benefits of our partnership with LAUNCH. These forward-looking statements are based on management's current expectations and beliefs and are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. In particular, factors that could cause actual results to differ materially from those in the forward-looking statements include the loss of, and failure to replace, any significant customers; the timing and success of new product introductions; the development and introduction of new products by us and our competitors; the performance of suppliers and subcontractors; industry and general economic or business conditions; and other factors detailed in our filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.

CONTACT:
Mary Garrett
LAUNCH for Mobility Electronics
480-894-9147 x 201
mary@launchcorp.com

Julia Francis
Mobility Electronics, Inc.
480-477-3583
jfrancis@mobl.com


Source: Mobility Electronics, Inc.

CONTACT: Mary Garrett of LAUNCH, +1-480-894-9147, ext. 201,
mary@launchcorp.com, for Mobility Electronics, Inc.; or Julia Francis of
Mobility Electronics, Inc., +1-480-477-3583, jfrancis@mobl.com

Web site: http://www.igo.com/

Web site: http://www.mobilityelectronics.com/


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