Intermix Inks Exclusive Licensing Deal With Warner Bros. Online for Looney Tunes Cursors and Screensavers
Intermix Inks Exclusive Licensing Deal With Warner Bros. Online for Looney Tunes Cursors and Screensavers
LOS ANGELES, Jan. 31 /PRNewswire-FirstCall/ -- Intermix Network LLC, a leading online media and entertainment company and wholly owned subsidiary of Intermix Media, Inc. (AMEX:MIX), announced today a one year licensing agreement with Warner Bros. Online in which Intermix will be the only online marketer authorized to distribute Looney Tunes and Scooby Doo cursors and screensavers.
Under the agreement, over 750 Looney Tunes characters and scenes, including such favorites as Bugs Bunny, Daffy Duck, and Tweety Bird, will be available for users to customize their computers. Also included are numerous holiday and special occasion images for Valentine's Day, Thanksgiving, Christmas, birthdays and other seasonal events. Looney Tunes cursors are available at http://cursors.grab.com/.
"We are excited to partner with Warner Bros. Online and the trusted 85-year-old Looney Tunes brand. Looney Tunes is recognized around the globe and enjoyed by both children and adults. This type of trusted proprietary content is an excellent vehicle for attracting users to our expanding entertainment network," said Richard Rosenblatt, CEO of Intermix Media.
About Intermix Media
A leading online media and ecommerce enterprise, Intermix Media utilizes proprietary technologies and analytical marketing to develop unique content, an active community and innovative ecommerce offerings. The Intermix Network blends user-generated and proprietary online content to motivate its users to spend more time on its Network and to invite their friends to join them. By integrating social networking applications, self publishing and viral marketing, the Intermix Network has grown to over 17 million unique visitors per month, including such flagship properties as Myspace.com and Grab.com. Intermix also leverages its optimization technologies, marketing methodologies and the Internet through its Alena unit, where it launches branded consumer product offerings. Alena expands Intermix's consumer reach by marketing select high margin and innovative products directly to the consumer across the Internet. In doing so, Alena cost effectively builds consumer brands, such as Hydroderm, and drives new users back to the Intermix Network.
Source: Intermix Network LLC
CONTACT: Bennet Ratcliff of Group SJR, +1-310-806-6200,
bratcliff@groupsjr.com, for Intermix Network LLC
Web site: http://cursors.grab.com/
-------
Profile: intent
0 Comments:
Post a Comment
<< Home