Stan Lee's POW! Entertainment 'Armed' With a New Super-Hero

Stan Lee's POW! Entertainment 'Armed' With a New Super-Hero

LOS ANGELES, Dec. 24 /PRNewswire-FirstCall/ -- POW! Entertainment (Pink Sheets: POWN) and Stan Lee, the legendary creator of superheroes, has announced his newest creation -- a superhero who, unlike all the others, is actually based on a living, breathing human being, performing his fantastic deeds in the real world. His name is Jay J. Armes and he's arguably the world's most successful and colorful crime fighter. The project was brought to POW! Entertainment by Faye Schwab and Steven Bratter, Jay's producing partners.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041006/LAW030LOGOhttp://www.newscom.com/cgi-bin/prnh/20041224/LAFRU2 )


Says Stan, "When I first met Jay I was bowled over. I couldn't believe that a real live person could have the incredible powers that he possesses. He even resembles my own fictional comic book heroes in the respect that most of them gained their super power through some sort of accident. Spider-Man had been bitten by a genetically altered spider. The Hulk was the product of a gamma ray experiment gone wrong and Daredevil was blinded by radioactive chemical. As for Jay J. Armes, he lost both his hands in a childhood accident at the age of twelve."

POW!'s president, Gill Champion, says, "This can truly be a tent pole franchise with the right studio partner. Amazingly, Jay can now do more with the fantastic steel claws that have replaced his hands than people with their own hands can do. He can reach into fire, smash through doors, fire bullets with unerring accuracy, cut through metal, fly utilizing a jet pack, scuba dive, pilot a jet -- and he is master of the deadliest karate chop. No wonder Jay J. Armes is the most famous, most sought after investigator in the world."

Jay's prosthetics are totally incredible, the stuff of comicbook legend. His two powerful claws, which have the power to slice through steel, are also delicate enough to thread a needle or perform surgery. He also possesses five-fingered prosthetics which he can wear when the occasion demands, giving him the appearance or a man with two normal hands.

Another appealing factor is Jay's colorful life style. He lives on a fourteen acre estate in El Paso, Texas, with nine full grown tigers, a chimpanzee and his beautiful, devoted wife and loving family. He uses his 750 pound tiger Gemini as a lie detector in difficult cases as he drives the powerful beast around in his specially equipped Hummer. Because of the intensely dangerous nature of his work, there have been fifteen assassination attempts on Jay's life.

A first draft treatment has been written by Scott Lobdell, acclaimed writer of the UNCANNY X-MEN and the creator of GENERATION X.

The franchise will be based on J.J. Armes' actual, seemingly impossible cases, which the FBI and CIA had given up as lost causes.

Jay says he attributes his success to the fact that "I never give up."

POW! (Purveyors of Wonder) Entertainment, Inc. was founded by world famous comicbook icon Stan Lee, together with Gill Champion and Arthur Lieberman. POW's principals, combined, have over a hundred years experience creating, producing and licensing original intellectual properties. POW! will specialize in franchises for the entertainment industry, including animation and live-action feature films, plus television, DVDs, video games, merchandising, and related ancillary markets, all of which aid in the establishment of global franchises. POW! partners with studios and networks in creating new and exciting characters that will perpetuate the brands of both POW! and Stan Lee. In some cases, POW! creates "custom-tailored" properties for a specific star or director.

Stan Lee, Chairman and Chief Creative Officer of POW!, is the creator and inventor of the modern superhero. A prolific author, Lee revolutionized the comic book industry by creating compelling characters who, despite extraordinary powers and talents, are none the less plagued by the same doubts and difficulties experienced by ordinary people. Some of his most enduring characters, like Spider-Man(R)(a), The Hulk(R)(a), and X-Men(R)(a), have been spun off into television programs and feature films that have grossed hundreds of millions of dollars at the box office.

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

(R) (a) These are the registered trademarks and characters of Marvel Characters, Inc.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041224/LAFRU2
NewsCom: http://www.newscom.com/cgi-bin/prnh/20041006/LAW030LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: POW! Entertainment, Inc.

CONTACT: Gill Champion of POW! Entertainment, Inc., +1-310-275-9933,
gchampion@powentertainment.com


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