Maybank Adopts XLS to Launch Their Enhanced EMV Payment Cards

Maybank Adopts XLS to Launch Their Enhanced EMV Payment Cards

AIX EN PROVENCE, France, Nov. 29 /PRNewswire/ -- Welcome today announced that the largest financial services group in Malaysia, Maybank (Malayan Bank Berhad), has chosen XLS to boost their EMV payment cards with customer centric features. Maybank will use XLS's enhanced payment features for their EMV credit as well as all of their chip debit/ATM cards to further increase card usage at merchant outlets rather than merely at ATMs. XLS will be the foundation on which Maybank's cardholders are rewarded via multi-channels starting with the common EMV-enabled terminals.

"As card and terminal EMV compliance milestones draw closer, leading banks such as Maybank quickly realize that deployment of EMV infrastructure alone is not enough and is not necessarily cost justified," said Alex Tan, Welcome ASPAC CEO. "EMV enhanced with customer-centric features is needed to create value and make the delivery process more cost efficient and powerful. The move to EMV is a massive and costly effort and these banks look at EMV enhancement as an opportunity to generate new value-added services for themselves, their cardholders and merchant partners."

"This partnership is in line with our commitment to provide continuous innovation to our customers," said Datuk Amirsham A Aziz, president and CEO of Maybank. "It is a strategic initiative to secure the providing of enhanced services from experts in the business. As the international de facto standard for EMV loyalty across all industry players, XLS was an obvious choice to optimize EMV with customer-centric enhancements. Having enhanced payment features built into our infrastructure before the launch enables us to continually evolve our card products without any upgrading costs and maximize the return on our EMV investment."

About Welcome

Welcome provides smart card software that enhances payment transactions with real-time point of sale features such as welcome gifts, surprise bonuses, personal reminders, targeted samples, loyalty points, coupons, punch cards, vouchers, tickets, cash back and more, all in a single convenient payment process. The company's clients include financial institutions, retailers, associations and other card issuers who rely on Welcome's software to get the most out of their smart card investment. With millions of smart cards and thousands of merchants operating the company's software across the world, Welcome has proven repeatedly that its easy-to-deploy solutions generate higher sales for its clients while increasing their customers' satisfaction and loyalty. Welcome is headquartered in Aix-en-Provence, France, with offices in Philadelphia (U.S) and Singapore. For further information visit: http://www.welcome-rt.com/.

About Maybank Group

The Maybank Group offers a comprehensive suite of financial solutions, services and products ranging from commercial banking, investment banking, offshore banking, leasing and hire purchase. It also offers insurance, trustee services, asset management, brokerage services, discount-house business, unit trust fund management, venture capital and auto finance services.

Maybank has the largest service network in Malaysia, which is complemented by branches in key international financial centers worldwide. In Malaysia alone, the Group has over 420 branches and over 1000 Automated Teller Machines (ATMs). Maybank has 22 branches in Singapore, three branches in Brunei, one each in Hong Kong, London, New York, Bahrain, Phnom Penh, Hanoi and Shanghai, as well as representative offices in Beijing and Ho Chi Minh City. It has commercial banking subsidiaries in Papua New Guinea (with branches in Port Moresby and Lae), Philippines (45 branches) and Indonesia (1 branch in Jakarta). As the largest financial services group in Malaysia, Maybank continuously enhances and leverages group synergy as well as technology to adapt to the changing needs of its clients and the environment, to provide high value, seamless financial services and solutions, as well as banking convenience to its customers.


Source: Welcome Real-time

CONTACT: Deb Montner, Montner & Associates, +1-203-226-9290,
dmontner@montner.com, for Welcome Real-time


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