GenieKnows.com provides alternatives for online gaming industry

GenieKnows.com provides alternatives for online gaming industry

HALIFAX, Nov. 30 /PRNewswire/ -- Google, Overture, MSN, LookSmart.com, AOL and many other US-based search engines have made the decision to no longer accept online gaming advertising on their networks due to the growing pressure from the Department of Justice.

The Justice Department started cracking down on the industry about a year ago by sending a letter to the National Association of Broadcasters, the Magazine Publishers of America and several other media organizations warning that any media outlet or Internet portal accepting ads for the online gambling sites may be "aiding and abetting these illegal activities."

According to a report by the Miami Daily Business Review, the Bush administration launched the crackdown in a political appeal to religious conservatives. Notwithstanding, online gaming remains a safe reality of leisure for consumers, and a business reality for gaming networks and advertisers.

The United States is the world's largest consumer of gambling and betting services, with an estimated $68.7 billion in revenue generated annually. Despite pressures from the Department of Justice, American gaming sites and networks continue to receive searches and queries for highly-bid gambling terms.

GenieKnows.com (http://www.genieknows.com/), the web search solutions division of IT Interactive Services, allows online gaming networks to avoid a sizable loss in revenue by acquiring gambling traffic and advertisers on an ongoing basis through revenue-share partnerships.

"There has been a great deal of interest in GenieKnows.com's gambling partnership opportunities," says CEO of IT Interactive Services, Barbara Manning. "Advertisers are excited by the prospect of new and strengthened alliances since they will benefit from a greater pool of web traffic."

About IT Interactive Services Inc.

IT Interactive Services is a privately-held, Canadian internet technology incorporation, leader in commercial search services and developer of innovative web search solutions.

GenieKnows.com provides consumers with search results through a distribution network, while delivering targeted sales leads to online businesses.

For more information, visit http://www.genieknows.com/, http://www.genieknows.co.uk/ and http://www.gkfa.com/, http://www.smartgenie.com/; CONTACT:


Source: GenieKnows.com; IT Interactive Services Inc.

CONTACT: Mark Harper, Director Operations, IT Interactive Services Inc.,
(902) 431-4847, ext.11, mharper@genieknows.com


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