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Thursday, August 11, 2016

Virat Kohli Salutes the Indian Athletes in 'Made of Bold' Video by Royal Challenge Sports Drink

Virat Kohli Salutes the Indian Athletes in 'Made of Bold' Video by Royal Challenge Sports Drink

BANGALORE, India, August 11, 2016 /PRNewswire/ --

The video is an ode to the bold spirit and attitude of all Indian athletes who never

give up, and play bold against the odds  

Link to watch the video:

Link to download the video:

Royal Challenge Sports Drink [ ] inspires people
to be unafraid of consequences and make bold choices. Through the "Made of Bold" video,
Virat Kohli and Royal Challenge Sports Drink have come together to pay tribute to the bold
journey of Indian athletes who play bold [ ] against
all odds and need to be given the much deserved recognition and spotlight.

To view the Multimedia News Release, please click:

"Jis desh ki ragon mein khoon se zyada cricket daudta hai  Wahan kuch ansune ankahe
irrade bhi daudte hain, khamoshi se.   Ansune anjaane par kisi se kum nahin"  

These beautiful opening lines from the 'Made of Bold' video, narrated by Virat Kohli
and written by Sonal Dabral, give a perspective on the behind-the-scenes challenges of
Indian athletes, who strive for success against all odds in a country that primarily
worships cricket. They don't have packed stadiums with screaming fans, but they still give
it their all, every single day not for a tour, not for a tournament but for 4 years at a
stretch and against all odds. Only because they are 'made of bold'.

 "Every successful athlete has a journey made up of a bold spirit, grit and mental
strength. I took up cricket at an early age and today it has given me people's love and
respect. There are champions in the country who have taken up sports other than cricket
but the fact is that their commitment and sacrifices are not known to many. They silently
endure the test of times in their sporting journey putting a lot at stake and unafraid of
consequences. They are indeed "Made of Bold [ ]".
This video is an attempt to give everyone a glimpse into the never-say-die spirit of these
athletes." says Indian star cricketer, Virat Kohli [

Subroto Geed, Sr. VP - Marketing at United Spirits said, "Virat is a supreme and world
class athlete. The "Made of Bold" film from Royal Challenge Sports Drink is about Virat,
the athlete, paying tribute to the countless other athletes of India for making a bold
choice of their sport and pursuing it despite all the odds. It brings to life the brand's
purpose of inspiring the spirit of taking on life through one's bold choices".

Media Contact: 
Khushboo Benani   
United Spirits Limited 


(Photo: )



United Spirits Limited

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