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Tuesday, August 09, 2016

Ticketfly Signs 17 Venues and Promoters Across Seven States in the Southern U.S., Cementing a Leadership Position in the Region

Ticketfly Signs 17 Venues and Promoters Across Seven States in the Southern U.S., Cementing a Leadership Position in the Region

Double-digit addition of notable clients in quick succession shows major momentum for the Pandora-Ticketfly live events marketing platform

SAN FRANCISCO, Aug. 9, 2016 /PRNewswire/ -- Ticketfly, the technology company reimagining the live event experience and a subsidiary of Pandora (NYSE: P), today announced a record-breaking sixty-day period in the Southern United States, in which the company added to its roster 12 venues, three festivals, one promoter, and one professional sports team. The unprecedented run was catalyzed by the success of Memphis in May's Beale Street Music Festival this past spring. The notable additions span seven states and make Ticketfly the top provider to independent venues and promoters in the region. (See graphic for a list of the newest partners.)

These signings are an illustration of the relentless momentum for the Pandora-Ticketfly platform, which is connecting venues and promoters with the largest and most engaged music audience in America. This sixty-day streak comes on the heels of adding the legendary Bowery Ballroom and Mercury Lounge in New York City and Jam Productions in Chicago to the Ticketfly client roster. It also follows the recent announcement of the first product integration between the two companies--personalized Ticketfly concert notifications for Pandora listeners. A whirlwind period of successful product and sales activity shows that bringing live and recorded music together under one roof is a winning strategy that will help venues and promoters book the right talent, market their events, and build their brands.

With these signings, Ticketfly has not only firmly established itself in the South and Southeast, but also in key music markets within the region, like Nashville and New Orleans. This is in addition to the company's already strong presence in other key music markets on the east coast (New York City); on the west coast (Los Angeles, San Francisco, and Seattle); and in the midwest (Chicago). Just over seven years after selling its first ticket, Ticketfly has gone from underdog to a definitive industry leader across the entire United States.

"We've been following the development and growth of Ticketfly since we opened our doors three years ago and we're excited to be bringing them on as our ticketing service provider," said Bryan Bailey, Principal Partner at the Civic Theatre in New Orleans. "Their foundation as a software technology company cultivates a proactive, forward-thinking approach to this component of our business, and aligns with our vision to continue evolving to create the best experience for our artists and patrons."

"We are thrilled and honored to welcome so many great new venues and promoters down in the South to the Pandora-Ticketfly platform," said Ticketfly CEO and co-founder Andrew Dreskin. "This announcement is another proof point that a sea change is happening relative to how promoters will market shows in the future."

For media/investor inquiries, please contact:
Rachel Durfee, Director of Communications, Ticketfly

Ticketfly, a subsidiary of Pandora, is a technology company reimagining the live event experience for promoters and fans. Its powerful ticketing, digital marketing, and analytics software helps promoters sell more tickets, streamline operations, and increase revenue per attendee, while its consumer tools make it easy for fans to find and purchase tickets to great events across North America. Since 2008, more than 1,200 leading venues and promoters have partnered with Ticketfly, including Merriweather Post Pavilion, Bowery Ballroom, the Brooklyn Bowl, Central Park SummerStage, Pitchfork Music Festival, and The Troubadour. Ticketfly is led by Andrew Dreskin, co-founder of TicketWeb, the first company to ever sell tickets online. The company works with more of Pollstar's top independent clubs than any other provider, and in 2015 was named one of Fast Company's "Most Innovative Companies in Music."

Pandora is the world's most powerful music discovery platform - a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.

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