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Friday, August 05, 2016

LeEco's Super3 TVs can be Potential Game Changers in India

LeEco's Super3 TVs can be Potential Game Changers in India

NEW DELHI and BANGALORE, August 5, 2016 /PRNewswire/ --

Superior TV Viewing Experience, Amazing Sound Output and Never Seen Before Content
Will be Key Pillars for LeEco TV Strategy 

LeEco the global internet and ecosystem conglomerate plans to completely shake up the
TV market through their recently launched SuperTVs: Super3 MAX65, Super3 X65 and Super3
X55, which will truly disrupt how Indians watch TV.

LeEco successfully disrupted the smartphone market in India with the launch of its
Superphones and now once again it is set to rewrite the rules of the TV segment. This is
because of the global conglomerate's ecosystem business model which allows it the luxury
of offering top-of-the-line devices at disruptive prices. Unlike any other smartphone or
TV manufacturer, LeEco's objective is not to earn profit by selling its hardware but
through its unique and engaging content.

LeEco is known to offer futuristic devices at a disruptive pricing. This is also true
for the new range of Super TVs that the company has come out with. Super3 X55 - 139.7 cm
(55) will be available for Rs (price [ ]), LeEco
Super3 X65 - 163.9 cm (65) is priced at Rs (price
[ ]) and Super3 Max65- 163.9 cm (65) will come
at a price of Rs (Price [ ]). What's more is
that, all three Super TVs come with 2 years of VIP membership.

On the content front too, LeEco is all set to bring in a big disruption. With its
Super TV, users will get access to about 2000 Full HD/HD films from Hollywood and
Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software
upgrade), and more than 50 live concerts. Popular games too will be soon making their way
for LeEco to expand its offerings right from entertainment to gaming.

All the three SuperTVs from LeEco offer superior viewing experience to the consumers.
They all come with 4K panel with 8.29 million pixels in a 3840 x 2160 resolution format,
making sure that the pictures come alive on this TV. With as many as 14 core display
technologies, including state-of-the-art ones, all SuperTVs ensure fast versatile decoding
and a crystal-clear viewing experience.

LeEco's exemplary 3D Model - Super3 Max65 - is the unmatched flagship and will
certainly add a new dimension to 3D experience on TVs. In addition to this, it comes with
a polarized 3D feature that eliminates the major discomforts associated with 3D content
viewing such as blurring and dizziness.

At the heart of these TVs is the eUI5.5 user interface. The Ecosystem UI brings with
it the option of customization that shows different apps depending on the frequency of
use. The TVs are equipped with LeEco's self-developed and renowned content-viewing apps
such as Levidi, LIVE, LeView along with other tailor-made apps like Panosearch. LeEco
offers breakthrough experiences through an open, integrated ecosystem enabled by its
Internet and cloud platform.

The next disruption that LeEco is offering via its Super TV is in the design arena.
All the three TVs come with a strong all-metal body and the use of the sophisticated
monochromatic anodized wire drawing metalworking process makes the products exude class.
The product build and design is a simple, integrated concept which uses eco-friendly metal
material. The TVs come with a narrow bezel and slim body exuding elegance and
sophistication. The Super3 MAX 65 flaunts a narrow bezel of 8.9mm, Super3 X65 has 13.0mm
and Super3 X55 has 6.9mm bezel.

Accompanying these state of the art TVs is a breakthrough remote - Super Remote 3,
which comes with four-direction navigation buttons. This gyro sensor remote can also be
used as an air mouse or gamepad to control multiple devices connected to the TV screen for
a super experience.

These Super TVs even excel in the audio segment. All the three Super TVs are equipped
with Dolby Digital, Dolby Digital Plus, and DTS-HD premium sound technologies.

In the after sales department, LeEco is again making a disruptive offer. While one
year is the industry standard for a new television warranty, LeEco is offering double of
that on its Super3 Series, which comes with a 2-years product warranty. LeEco understands
that the most important, critical & expensive component is the panel. Therefore, the LeEco
Super3 Series currently carries 2 Years additional warranty on panel, this way the panel
will be covered for complete 4 years, while the industry standard for panel warranty is
just 1-2 years.

LeEco Super TVs will go on pre-sale from 10th to 12th August and will be available on
LeMall and Flipkart. Offers on the two platforms include cash back with HDFC bank card,
EMI option and more exciting ones.

About LeEco:  

LeEco, formerly known as Letv, is a global pioneering internet and technology company
with multiple internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.

With 'Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing' as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart
devices/accessories and large-screen applications, to e-commerce and even connected
super-electric cars. The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.

Media Contact: 
Nitin Kinger  
LeEco India 


Le Ecosystem Technology India Pvt. Ltd.

Profile: intent


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