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Monday, May 16, 2016

Music and Digital Innovator, Bill Campbell, Becomes Chief Strategy Officer of CÜR Media, Inc.

Music and Digital Innovator, Bill Campbell, Becomes Chief Strategy Officer of CÜR Media, Inc.

NEW YORK, May 16, 2016 /PRNewswire/ --

CUER Media, Inc. ("CUER Media" or the "Company") (OTCQB: CURM) (OTCBB: CURM) today
announced that Bill Campbell, current CUER Media Board member and Founder of Barefoot
Media, has been appointed Chief Strategy Officer of the Company. Campbell will also remain
a member of the Board of Directors.  

Campbell, a veteran digital executive with over twenty-five years of experience, is
the founder of Barefoot Media LLC, a consulting firm focused on assisting companies with
funding, digital strategy, business and financial modeling, licensing and negotiations.
Barefoot's clients extend across a wide range of verticals including digital music,
streaming video, media, beauty and fragrance, packaged food products, clean energy, film
and TV. He is also Co-Founder of Crossfade Partners, an innovation and strategy firm.

Prior to founding Barefoot Media, Campbell was Senior Vice President, Global Digital
Business, at Universal Music Group, as well as Senior Vice President, US Digital Business
Development at Sony Music Entertainment. His responsibilities in those positions included
content licensing, new channel development, and strategic partnerships for the
distribution of the labels' content, including subscription services, a la carte downloads,
mobile apps, streaming audio and video services, live audio products, D2C and cloud-based
music services across a variety of content delivery platforms. Campbell's responsibilities
also included negotiating and structuring key business terms, creating financial models,
growing existing partners' revenue, evaluating and recommending investment opportunities,
and exploring new technologies.

"I am energized to take on a more active role at CUER Media as we bring this dynamic
social platform and music streaming service to market," said Bill Campbell.  "CUER's focus
on connecting consumers through music using a robust social media toolset is very
compelling and I am looking forward to working with Jim, Tom and the team to launch CUER
Music later this year."  

"Bill is a long time colleague, and I am thrilled to have him on the executive team,
as well as The Board." said newly appointed Exec Chairman, and Interim President and
CEO Jim Urie. "He joins a team that is singularly focused on breaking new ground in the
streaming music space, and I am confident that CUER Music - via a transformative product
at an accessible $1.99 per month price point - will do just that."


CUER Media, Inc. is creating CUER (pronounced 'cure'), a next generation social music
experience, through the planned launch of CUER Music, a social, mobile, and web streaming
music application that is being designed to enable its users to go beyond the limitations
of traditional music streaming services. Upon its anticipated launch, CUER Music will
unlock the truly expressive nature of an individual's connection with their music by
fostering personalization, sharing and creativity. With CUER Music it's not just about
streaming, it's about what the music means to you and how you want to express that to the
world. For more information please visit


Any statements contained in this press release that do not describe historical facts
may constitute forward-looking statements. Forward-looking statements may include, without
limitation, statements regarding (i) the plans and objectives of management for future
operations, including plans or objectives relating to the development of a commercially
viable streaming music product, (ii) a projection of income (including income/loss),
earnings (including earnings/loss) per share, capital expenditures, dividends, capital
structure or other financial items, (iii) the Company's future financial performance, (iv)
the Company's ability to negotiate economically feasible agreements with the major and
independent music labels and publisher rights organizations, and (v) the assumptions
underlying or relating to any statement described in points (i), (ii), (iii), (iv) and (v)
above. Such forward-looking statements are not meant to predict or guarantee actual
results, performance, events or circumstances and may not be realized because they are
based upon the Company's current projections, plans, objectives, beliefs, expectations,
estimates and assumptions and are subject to a number of risks and uncertainties and other
influences, many of which the Company has no control over. Actual results and the timing
of certain events and circumstances may differ materially from those described by the
forward-looking statements as a result of these risks and uncertainties. Factors that may
influence or contribute to the inaccuracy of the forward-looking statements or cause
actual results to differ materially from expected or desired results may include, without
limitation, the Company's inability to obtain adequate financing, the length of time
associated with development of mobile applications and related insufficient cash flows and
resulting illiquidity, the Company's inability to expand the Company's business, lack of
product diversification, existing or increased competition, results of arbitration and
litigation, stock volatility and illiquidity, and the Company's failure to implement the
Company's business plans or strategies.


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CUER Media, Inc. 
Marcy Polanco 


CÜR Media, Inc

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