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Sunday, May 08, 2016

Marvel's Captain America: Civil War Launches in IMAX(R) Theatres With Benchmark $10 Million at The Chinese Box Office

Marvel's Captain America: Civil War Launches in IMAX(R) Theatres With Benchmark $10 Million at The Chinese Box Office

Film in Dead-Heat Race for Record Three-Day Opening Weekend in IMAX in China

SHANGHAI, May 9, 2016 /PRNewswire/ -- On May 8, IMAX Corporation (NYSE: IMAX) announced that Marvel's Captain America: Civil War, released by The Walt Disney Studios, blasted into the Chinese market with a record-level debut gross of $10 million on 283 IMAX screens. This puts it in a dead-heat race to overtake the current best IMAX three-day opening weekend of all time in China held by Transformers: Age of Extinction.

Globally, Captain America: Civil War has accumulated more than $31.3 million from 955 IMAX theatres, of which $16 million comes from 380 North American IMAX sites and $15.3 million from 575 international locations (including China).

In addition to the film's record-pace three-day opening weekend, Captain America: Civil War grossed $3.3 million (¥21.7 million) on Friday in China, setting a new mainland record for that day in IMAX in local currency. The film beats the previous Friday record holder, Transformers: Age of Extinction, with ¥21.0 million.

"The unparalleled opening success of Marvel's Captain America: Civil War in IMAX in China is a true testament to the film's incredibly talented and hard-working filmmakers, led by our friends Joe and Anthony Russo, as well as the spot-on marketing and distribution efforts of the entire Disney team and IMAX in China," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "Chinese audiences have demonstrated their excitement for the stories, characters and action within the Marvel Cinematic Universe, particularly when seen in the best possible format - in IMAX."

Directors Joe and Anthony Russo captured the film's key battle sequence using the new ALEXA IMAX® 65mm cameras, marking the first film to use the new 2D digital cameras developed in partnership between IMAX and ARRI. As a result, only in IMAX® theatres do sequences filmed with these cameras expand vertically to fill more of the IMAX screen, delivering IMAX audiences greater scope and breathtaking image quality.

The IMAX® release of Captain America: Civil War was digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

About IMAX China

IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China. IMAX China trades on the Hong Kong Stock Exchange under the stock code "HK1970."

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2016, there were 1,066 IMAX theatres (952 commercial multiplexes, 17 commercial destinations and 97 institutions) in 68 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at You may also connect with IMAX on Facebook (, Twitter ( and YouTube (

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.


IMAX China

CONTACT: Investors: IMAX Corporation, New York, Jessica Kourakos, 212-821-0100,; IMAX Corporation, Shanghai, Michael Mougias, 86-139-1802-2074,; Business Media: Sloane & Company, New York, Whit Clay, 212-446-1864,; Media: IMAX Corporation, New York, Ann Sommerlath, 212-821-0155,; Entertainment Media: Principal Communications Group, Los Angeles, Melissa Zuckerman/Paul Pflug, 323-658-1555,,

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