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Tuesday, May 17, 2016

#CelebratingArabWomen: The First Arab Women Empowerment Campaign

#CelebratingArabWomen: The First Arab Women Empowerment Campaign

BEIRUT, May 17, 2016 /PRNewswire/ --

Celebrity makeup artist Hala Ajam sends a message to Arab women with latest work 

"Only yesterday, women were being told what to do and who to be. Today, here we are
celebrating women's independence and individuality," says Hala Ajam about her latest
campaign titled #CelebratingArabWomen 

To view the Multimedia News Release, please click:

The campaign features over twenty different Arab women from different social classes,
occupations, religions, and walks of life, who all share a strong independence and
freedom. The campaign aims to shed light on the diversity and solid individuality of Arab

Uplifting and colorful, #CelebratingArabWomen is the first initiative in the line of
trending women empowerment campaigns to address women from the Arab world. 

"I could have created a beauty film but I wanted to go beyond the physical. Loving and
appreciating oneself is much more powerful and important," Ajam says. "I wanted to focus
on women's role and importance in society."

About Hala Ajam
Studying the art of makeup in Beirut and Hollywood left a mark on Hala Ajam and gave birth
to a rather distinctive style in her work; an inimitable Lebanese-American melange.

With her specialization in makeup for photography, TV and movies, Hala worked in a
fashion photography studio in Los Angeles, California, prior to moving back to Beirut and
opening her own makeup studio in Starco, Downtown.

A strong believer in the power of natural beauty, and the philosophy that less is more,
 Ajam wants women to look like the best versions of themselves, without being influenced
by something that goes against their real identity.

Labib El Choufani  
+961-(0)-3-909 272



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