Omaha Steaks Receives Headliner of the Year Award

Omaha Steaks Receives Headliner of the Year Award

OMAHA, Neb., Feb. 1, 2012 /PRNewswire/ -- Omaha Steaks is proud to be the recipient of the Greater Omaha Chamber of Commerce's 2011 Headliner of the Year award. The award, which recognizes an individual or organization that improves the Omaha area by contributing to its national visibility in a positive way, was presented to Omaha Steaks for the company's participation in the 11th season of NBC's The Celebrity Apprentice.

(Logo: http://photos.prnewswire.com/prnh/20111102/LA98677LOGO)

Hosted by Donald Trump, The Celebrity Apprentice pits some of the most recognizable names and celebrities in pop culture, music, television and business against each other in a no-holds-barred competition for charity.

In the hour-long Omaha Steaks episode, contestants were asked to create a 15-minute infomercial highlighting a variety of Omaha Steaks gourmet products and combos. Throughout the duration of the show, Omaha Steaks was a worldwide trending topic on Twitter and saw a web traffic spike eight times that of a normal evening.

"Both Bruce and I were honored to take part in last season's Celebrity Apprentice," said Senior Vice President, Todd Simon, "It was a great chance to bring both Omaha Steaks and the city of Omaha into national attention and we are proud to have been recognized by the Greater Omaha Chamber of Commerce today."

About Omaha Steaks

Omaha Steaks, founded in 1917, is an Omaha, Nebraska-based, fifth-generation, family-owned company that markets and distributes a wide variety of the finest quality USDA-approved, grain fed beef and other gourmet foods. Today, Omaha Steaks is recognized as the nation's largest direct response food company, available to customers by calling 1-800-228-9055, online at www.OmahaSteaks.com or at retail stores nationwide.

About The Celebrity Apprentice

Now entering its 12th season, 18 business-savvy celebrity contestants will compete, not for a job with the Trump Organization, but for the greater goal of raising money and awareness for their charity of choice. The last person standing will be "hired" as the Celebrity Apprentice and have the honor of delivering a $250,000 bonus check to their designated charity.

SOURCE Omaha Steaks

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Omaha Steaks

CONTACT: Beth Weiss, Corporate Communications Director of Omaha Steaks, phone +1-402-597-8135, fax +1-402-597-8252, bethw@omahasteaks.com

Web Site: http://www.omahasteaks.com

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