IMAX posts opening weekend box office results of Jonas Brothers: The 3D Concert Experience

IMAX posts opening weekend box office results of Jonas Brothers: The 3D Concert Experience

LOS ANGELES, March 2 /PRNewswire-FirstCall/ -- Walt Disney Studios Motion Pictures and IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced that Jonas Brothers: The 3D Concert Experience grossed $765,000 in select IMAX(R) 3D theatres, posting a per screen average of approximately $15,000 during its opening weekend from Friday, February 27 through Sunday, March 1. The limited IMAX 3D engagement will continue to run through this Thursday, March 5.

"We're happy that Jonas Brothers fans have a chance to experience this concert film in IMAX 3D," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "The rollout of our digital IMAX projection system made this one-week IMAX run possible, and we are pleased that this flexibility enabled our partners at Disney as well as our exhibitor partners to have this special release for a week."

This high-energy Walt Disney Pictures rockumentary 3D feature film event from director Bruce Hendricks ("Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour"), blends excerpts from the Brothers' red-hot "Burning Up" concert tour, including guest performances from Demi Lovato and Taylor Swift. The film also includes exclusive behind-the-scenes footage, off-the-wall segments, a never-before-heard song ("Love Is On Its Way"), swarming fans and a lot of JB-style humor-giving fans never-before-seen insights into the lives of Kevin, Joe and Nick.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX(R) theatres delivering the world's best movie presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2008, there were 320 IMAX theatres operating in 42 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), The IMAX 3D Experience(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

Source: IMAX Corporation

CONTACT: Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0144, sgormley@imax.com; Entertainment Media: Rogers & Cowan, Los Angeles,
Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com; Investors: IMAX
Corporation - New York, Heather Anthony, (212) 821-0121, hanthony@imax.com;
Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
wclay@sloanepr.com

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